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POWERLEASE CARRIER PROGRAM

Fresh approach to owner-operator recruiting

WHAT OUR CARRIER PARTNERS HAVE TO SAY ABOUT POWERLEASE

Why PowerLease?

If you are looking for an innovative way to recruit drivers and owner-operators we can help!

NO COST TO YOU

We do not charge any fees to you or the drivers at any stage of the recruitment process. Period.

ONLY QUALIFIED OWNER-OPERATORS

We pre-screen candidates based on your requirements so you do not need to waste time on unqualified referrals.

RIGHT EQUIPMENT

Only reliable late model or new trucks to reduce downtime and maximize efficiency.

FILL YOUR OPEN POSITIONS

We complement your existing recruitment strategies allowing you to fill owner-operator positions in less time.

LEARN MORE HERE

Ernie Holmes

Vice President

(604) 551-5242
eholmes@powerlease.com

Some of our carrier partners

Helping Carriers Meet Their Driver Needs at No Cost

Situation
The Company is an Ontario based transportation company with a fleet of 800 trucks and 1500 trailers. The company provides dry van transportation services throughout Canada and the Northeast United States. They had to hire more than fifty new owner-operators and/or drivers to keep up with growing demand.

Due to the current shortage of drivers in the workforce, this became a big challenge for the company. The recruitment strategy of the Company was standard in the industry. This strategy included referral incentives, job fairs, cash incentives, and adverts in a trade magazine; however, since other companies in the industry applied the exact same strategies, it was hard to stand out from the pack. Although the company was expending thousands of dollars per month on recruitment expenses, they were unable to recruit enough required owner-operators and/or drivers. PowerLease stepped in with the solution.

Solution
PowerLease utilized its innovative digital marketing strategy to target specific drivers who yearned to become owner-operators. The focus of the marketing efforts was on the recruitment of drivers within the geographical location, and who possessed the prerequisite experience. Based on the hiring requirements of the organization, PowerLease was able to pre-qualify the drivers. Additionally, PowerLease took steps to acquire new and pre-owned trucks based on the requirements of the organization. As soon as the Company confirmed the employment status of the driver, PowerLease offered the financing to the driver so they could get in their own truck. There was no need for down payment; and neither was the creditworthiness of the driver in consideration. PowerLease delivered fifteen out of the required fifty owner-operators and new drivers.